Many outdoor signboards are installed in Shinjuku. The most famous of these outdoor advertisements is the huge monitor of Studio Alta. The huge monitor with H 7.2 m (23.6 ft) and W 12.8 m (42 ft) is installed in the most prominent place in Shinjuku.
Landmark of Shinjuku
Studio Alta is also famous for being the most famous television program studio in Japan. This program continued for more than 30 years, and the duration of the program is registered in the Guinness Book of World Records. And it is a huge monitor that is set outside the studio.
It is this huge monitor that people who left Shinjuku Station east exit first witness. 230 thousand people go and go around the monitor on holidays. Therefore, various advertisements are shown on this monitor.
The advertisement rate is set to 100,000 yen when moving images of 15 seconds are projected 28 times a day. In addition, advertisement can select the number of times of screening and period, and advertising costs of up to 60 million yen are set.
Studio Alta finished his role as a recording studio for TV programs, and now it is managed as a restaurant that makes full use of 3D video and projection mapping.
Shinjuku outdoor signboards are attractions
Regulations on advertisements installed outdoors in Japan are loose. There are few cases where the installation of signboards is restricted due to landscape problems except for some exceptional areas. For the installation of the signboard, it is only necessary to clear the safety regulation.
For that reason, a large amount of outdoor signboards are installed in Shinjuku and the signboard will shine in the evening. Many Japanese do not like cluttered scenery where many outdoor signboards are installed, but it is regarded as a rare scene for tourists from abroad, and it is also a sightseeing spot for Shinjuku.
Similar scenes are seen not only in Tokyo, but also in major cities such as Osaka and Nagoya, Sapporo and Yokohama. But Kyoto is an exception. Kyoto has historical heritage left from the Middle Ages as a tourist resource, and the installation of signs that will destroy the atmosphere is restricted.
Have you ever seen this color of McDonald's??
Because of Kyoto's law , it's so strange. pic.twitter.com/OiewEhTDH6
— Kyoto_is_beautiful (@kyoto_beautiful) 2016年2月6日
In Kyoto City, the vending machine of Coca Cola and the sign of McDonalds also need to change the background to brown.