Intersection of Age and Culture “Harajuku Jingumae”

The reason why the intersection Jingumae is full of many people is that there is Meiji Shrine near. The names called Jingumae are meaning (in front of Meiji Shrine) and because the place name around here Omotesando is meaning as (main approach to the Shrine).


The history and development of Omotesando

Omotesando had been developed as the approach towards the Meiji Shrine, which was built in 1919. Then, although it became a burned field in the war, many occupation forces’ residences were built around here, many military-men-oriented stores were opened, and it prospered. These stores were a developed basis in Omotesando.

Center of the latest fashion


Omotesando developed in particular from 1970 ‘s, and a famous tailor’s shop started to be opened much. Thereafter Omotesando came to be known as a town of the highest fashion. Apple Store Omotesando also opened in 2014 at the place which is immediately on foot from an intersection of Jingumae.

apple store

The store which is opening a shop to Omotesando is variegated. A lot of luxury brand such as Chanel and Louis Vuitton, Christian Dior sets up the shop in Omotesando. On the other hand, there are also many stores of the casual brand for young men, such as Laforet Harajuku, Forever 21, UNIQLO, and American Eagle Outfitters.

Intersection of the oldness and the newness

The Shinto shrine of the early 20th century and the latest fashion, The casual culture of the youth and European and American luxury brand, It’s the intersection of Jingumae that such culture intersects.


These neighboring new buildings often plant a tree in the roof and the outskirts to be in the Time Lapse Movie. This aimed at the harmony with the zelkova tree row of trees in Omotesando and the green tract of land in Meiji Shrine. Nature and human beings is also to intersect at the intersection of Jingumae.